How To Track Analytics of Your Mobile Billboard Campaign Using Movia
We use a third party platform called Movia for tracking the analytics, ROI, and to enable retargeting for online we use it. It is widely accepted that out-of-home (OOH) advertising, particularly outdoor and mobile billboard advertising, can increase brand exposure. Seeing the same billboard every day is a bit monotonous, but you can change that by using a digital mobile billboard. It’s hard to remember things unless we repeat them. And doing something over again improves both our memory and our ability to reproduce the action. It’s not enough to put a poster on a billboard; you want to maximize the effectiveness of your billboard to get the most attention possible. Possible activities for the awareness stage include:
- The first thing you need to do is activate many units to cover each central region in the market.
- The activation of numerous markets simultaneously or in a tour format
- Your mobile billboard should focus on promoting your company’s products and services. Keep the content simple, clear and focused on the benefits your customers will get.
- Have a clear call to action on your mobile billboard ad
- Be bold and advertise your brand with a larger brush by using multiple platforms.
How Movia Beacon Tracking Works with Your Mobile Billboard Campaign
Movia patented technology gives you insights into how your ads are performing in real time, allowing you to fine-tune your campaigns, increasing your ROI and lowering your marketing costs. Conventional out-of-home advertising can make an immediate impact, and in the long run, has an exponential effect.
Identify Your Target Audience
You need a truck-to-audience approach that considers geographic location, audience composition, time of day, travel duration, and even the circumstances in which your truck operates. With Texas Mobile Advertising, we’ll work with you to develop an optimal approach. Some businesses might be as particular as selecting advertising vehicles that drive around six days a week, twelve hours a day, and make afternoon stops at select stores or places where their target audience is at.
Your business may be in need of new customers, so instead of starting out in a neighborhood with many residential homes, you might start your search by going to the local mall, shopping center or industrial park. You can be rest assured then that your message will resonate with the audience and will make a positive impact.
Stand Out With Your Messages
Your message should make an impact. It should be seen as eye-catching three-sided digital ads. With its bold, bright colors, clean layout, and minimal distractions, your message will be sure to attract the attention-starved on the go.
Track the Analytics of Your Mobile Billboard Campaign:
You don’t need a lot of time to measure public opinion and anlytics — you just need the advertising mobile billboard and our analytical tracking we use on each campaign, Movia. Most people will have their Wi-Fi enabled. Whenever a Movia Mobile Billboard passes by a person or a vehicle, whether it’s in a vehicle or on foot, Movia’s patented beacon technology will record the Wi-Fi broadcast from their device and record it as an impression. According to the latest survey, approximately 1.5 to 2.5 million people will see your mobile billboard every 30 days.
Review the Analytics
Your dashboard is where you can see the location of your vehicles and the people they have reached. Texas Mobile Advertising will share with you where your advertising trucks are at all times, how long they’ve been on the route, how much they’ve been moving.
Retarget the People Who Have Seen Your Mobile Billboard Campaign
Mobile retargeting is the next stage of your marketing strategy. It involves retargeting with those who have interacted with your mobile billboards through online advertising or other tactics, such as Google ads, Facebook ads, TikTok, and so on. It’s important to target the people most likely to be interested in your product or service. You can do this by narrowing down their demographic characteristics. Recurrence retargeting increases your campaign’s efficiency by targeting only people who have seen your OOH advertising more than a predetermined threshold number of times.
Maximize Your ROI
If you want to fine-tune your campaign’s success and monitor your investment’s full return, use the data. The metrics that make up the overall business performance are numerous. These include site visits, time on site, click-through rates, and sales. We have such an innovative and beneficial mobile OOH service that almost all our clients re-use it.
Over the past five years, technology has allowed marketers to evaluate their results more accurately. Today, there are modern methods for measuring the profitability of out-of-advertising including GPS monitoring, online surveys, beacon technology powered by Wi-Fi connections, quick response codes, social media engagement, and sales impact. To learn more about how we track the analytics of your mobile billboard campaigns, check out what we do with Movia.
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