OOH Advertising – Black Friday and Holiday Marketing Campaigns Making a Winning Comeback This Year
Black Friday is almost here. As more and more people prepare for the holiday season, brands must be prepared with unique gift ideas and promotional offers to gain the attention of the consumers. When it comes to marketing, it’s important to think about factors such as website optimization, adding excellent offers, and creating amazing giveaways.
Why Is OOH Advertising Becoming Popular Again?
The vast majority of people (93.2 million) shopped online on Black Friday last year. According to reports, there will be a rise in revenues and customers, especially offline sales, due to people getting back out in public.
Black Friday is vital because of its size and its simplicity of people being convinced by marketing techniques during the holiday season. Black Friday is one of the biggest shopping days of the year. OOH advertising helps drive these huge sales.
There are many things to say about the natural, uninterrupted, simple, and cost-effective ways that outdoor advertising reaches consumers, even though people will still be buying online.
The Out of Home Advertising Association of America recently conducted a survey which predicted that Out of Home Advertising would impact consumer purchases on Black Friday and Cyber Monday. Brand marketers can now raise awareness among shoppers during the Christmas season as outdoor advertisements (OOH) appear to be gaining attention.
Online Advertising VS. Out Of Home Advertising
With the rise of digital technologies and social networking sites such as Facebook, Twitter, and Instagram, consumers have become more accustomed to getting information about products and services online than they have in the past. As a result, the OOH industry has had to change its methods and become more creative in order to attract the attention of these online consumers.
Retailers have shifted to digital media since COVID-19 hit the world. Advertising shifted from traditional marketing methods to digital marketing. As ad spending grew online, marketers shifted their focus to digital advertising. With the epidemic, OOH advertising has lost its touch and strived hard during the tough times to regain its position in advertising.
Out Of Home Advertising’s Major Comeback
The format seems to be regaining popularity as people get ready for the holidays, allowing companies to reach out to consumers and provide them with information.
Shopping this way is much more convenient when you don’t know exactly what you want. Perusing the shelves in person is much more comfortable than online shopping, and you can find what you’re looking for much faster. It’s ideal for OOH advertising because it provides the ideal opportunity to show OOH ads to customers before and during Black Friday.
The best time to influence customers’ buying decisions is when they are in a store or are just getting ready to go shopping. According to statistics from The Harris Poll, 68% of American adults avoid digital ads and are facing the feeling of burn out from online ads.
Some of the best discounts on otherwise expensive goods make Black Friday the year’s biggest shopping day. Promotional offers such as contactless marketing campaigns allow you to reach customers at the point of sale, but they’re not always the quickest way to drive sales.
OOH advertising offers the ideal platform for increasing Black Friday sales. More people are driving their cars to go shopping these days because they feel safer doing so. The best time to reach consumers is when they are moving and considering what they will buy. It’s the perfect time to send them a message.
If you have a great product, then a well-designed billboard is essential to getting your message out. However, if you have a mediocre product, you still need to get people to pay attention to your product, so this is definitely one of the better methods for advertising in the holiday shopping market.
It seems to me that many people working from home are getting burned out from the increased screen time at home. They are now relating to billboards and other OOH media.
Texas Mobile Advertising – How Can We Help You?
Looking for LED digital advertising trucks or mobile billboards for the holiday season? We’re here to help! Texas Mobile Advertising will help you advertise your brand on mobile devices. They’ll provide you with the best mobile advertising.
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