Why You Need to Be Using QR Codes in Out of Home Advertising
Summing up the past, present, and future of QR codes, the industry has seen its fair share of advancements. As we continue to grow, more companies are investing in the latest technologies to develop QR codes that are more efficient and easier to scan. With new features, more options, and an increased value, QR codes are a must for all businesses and companies.
What is a QR code?
QR codes are one of the most used marketing tools in the world today. This is because they are easy to scan and use. When you’re advertising in the out of home industry, this is one of the top ways to get people from offline to online. Then you can start easily tracking conversions, clicks and much more from there.
Using QR Codes in OOH
Whereas traditional ads on billboards, television, and print ads require consumers to use their hands to interact with the ads, QR codes are able to be read with a smartphone and can provide the same brand experience. You can easily use these on any of your out of home advertisements to get people to your sites or social media pages.
QR codes are currently used in many different industries, such as retail, entertainment, healthcare, manufacturing, and more. QR codes are an interactive way for consumers to interact with a brand. Consumers can read a QR code and be taken to a mobile app, website, or mobile application.
This allows for a brand to drive their out of home advertising methods, such as using a mobile billboard, to the online experience we are all accustomed too. Brands can interact with consumers in a more engaging way, and consumers are more likely to interact with a brand that provides an interactive experience.
The Importance of Using QR Codes in Out of Home Advertising
QR codes are now snapped regularly from menus, to billboards, to out of home advertisements. Since we, at Texas Mobile Advertising live and breathe OOH everyday we wanted to share with you on how QR codes may be used more effectively in your business to generate more business. Here is how using QR codes can benefit your own business:
1. Engage Your Audience with Experiences
QR codes can be an incredibly powerful tool in the offline-to-online marketing funnel.
You should also be aware that there are risks to putting QR codes on OOH. You must know how your OOH advertisers are going to react to your QR codes, and how your customers are going to react to your QR codes. This is especially true if you are using QR codes on a mobile billboard, bus shelter, print or any other form of OOH advertising, which can be viewed by the general public.
The most common reaction is for OOH advertisers to ignore the QR code. This is something we obviously don’t want. We would love to bring them from offline to online, since this is where a majority of people spend their time. To this you need to create utility. For instance, it could be downloading something fun, like a game, getting a free item delivered to them, or a typical one nowadays is seeing the menu at a restaurant.
In addition, the scan is interactive, allowing users to see more information about the brand or product, and ultimately provide a better customer experience.
2. Start Converting Your Audience from the QR Code Online
Surprisingly, the “Catch the movie” and “See a show” buttons weren’t enough to generate a conversion. It took a text-link that read “Book your tickets” to drive conversions.
The real conversion test is the click-through rate. How many people who click on the ad end up converting? And how many of those end up booking tickets? For our test, we had a solid click-through rate, but we knew that wasn’t enough.
Surprisingly, this is the best-performing ad.
Now consider the above as a double-click, focusing on the conversion second when consumers point-and-click in real-time. Because OOH ads only have a second to grab a client’s attention, the call-to-action had to be simple. “Go to our website” or “follow us on social media” is all a model could do to promote an online conversion. Surprisingly, this is the best-performing ad.
And this is the perfect example of how technology can make a big difference in the future of out of home advertising.
QR codes are being used in more and more ways in OOH advertising. In fact, they have been proven to be a powerful marketing tool.
According to a recent study conducted by Harvard Business School, consumers are more likely to download apps after scanning a QR code. In fact, apps that use QR codes to direct consumers to the download button increase download rates by 30%.
3. Start Measuring the Results of Your Out of Home Advertising Campaign
To summarize, there are several things that can be used to monitor the early stages of a lead’s purchase journey. At each stage, you need to be observing the behaviors of those you contacted. The goal is to understand if they are ready to buy, hence the importance of collecting their information at each phase. Information is power!
Don’t be afraid to ask questions. Remember that a key component of the lead generation process is developing relationships and interacting with prospects.
Unquestionably, the success of OOH ads is inextricably linked to their ability to generate the right amount of interactions.
The biggest takeaway is that these OOH ads can generate far more interactions than traditional ads. OOH ads are also far more cost-effective, especially if you are trying to achieve the highest ROI.
With OOH ads, it’s a matter of getting creative with the ad content, design, and location to achieve the most interactions.
Only if you have a strong understanding of the needs of your target audience, will you be able to achieve success.With over 16 years of experience in out of home advertising we know what works and what doesn’t, especially when it comes to QR codes. Get in touch with our team of experts today to find out how we can help you.Your business is a reflection of you, your brand, and your services. When you think about how you want to be perceived by your customers, what do you think about? Are you passionate about your business? Ready to get started using QR codes on anyone of our advertising vehicle give me a call at or visit TexasMobileAdvertising.com
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