Stillwater Partners and ACAST Used Experiential Advertising at AdWeekNY
AdWeekNY took over the entire theater during the 2019 conference outside Lincoln Square 13 AMC. They took over this whole conference for a whole week by using experiential advertising. Texas Mobile Advertising provided a glass walled display truck which hosted dozens of podcasts by Stillwater Partners and by ACAST. AW360 Live Podcast hosted half a dozen podcasts on the daily for everyone in the audience to see. They were in front of 98,000 agency and marketing delegates and vendors for them all to see.
Inside the glass walled display truck’s mobile showroom we held the podcasts. We recorded these podcasts and broadcasted them to the whole audience to hear using state of the art sound gear and exterior speakers. They got the word out about their brand by having a vinyl wrap on both the exterior and interior of the glass walled display truck. Dozens of the podcasters all agreed that these podcasts were one of their favorites of all time because of the innovative setting in the glass walled display truck.
If you’re interested in creating a mobile showroom for an experiential advertising campaign then give Rod Collins a call at: (214) 219-2729.
Experiential Advertising
Many people refer to experiential advertising as engagement advertising. This form of advertising can help the audience get to know your brand better and helps them connect with your brand on a personal scale. By creating an interactive experience with your audience it will help influence them to buy your product or service. It engages them with your brand and can even provide them with an experience of what your product or service really is.
Word of Mouth Advertising
Experiential advertising can also create word of mouth advertising for your business. Word of mouth advertising is a fantastic way to let the world know about your product, service, or business and let the audience get to know your business better. When consumers have a positive experience with a business they like to share their experience on social media. All of their followers on social media like friends and family will hear about their experience. This helps create brand awareness for your business and can grow your business.
Consumers Can Experience The Product
Experiential Advertising is also a great form of advertising since it can let the consumers experience your product before they buy it. Letting your consumers try the product right in front of you will get you instant feedback about what they think of your product. This will help increase your sales and take your business to the next level. You don’t have to offer a product to use experiential advertising, you can do this with services too. If you offer a service you can still connect with your audience by offering discounts or free trials for example.
Glass Walled Advertising Trucks
When promoting your product or service using experiential advertising a great strategy is to use a glass walled display truck. These creative, innovative trucks can be as flashy as you want and can lure the audience into your advertisement. They are very noticeable to everyone in sight since they have glass walls and can have anything you would want on the inside. This creates a mobile showroom for your whole audience to see and engages them in your advertisement. Once they’re engaged, they can then sample the product or service and create brand awareness for the business.
Advertising Strategies
Using experiential advertising with a glass walled display truck can immerse your audience into your product and brand. You can create a stronger customer base and a stronger brand recognition by using experiential advertising for your next marketing campaign.
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