How Experiential Advertising Helped With Blackboard's Marketing

The biggest education technology service in the world, Blackboard, asked Texas Mobile Advertising to make a creative 3 part experiential advertising campaign with our 14 foot glass walled display trucks. For this promotional campaign we used our glass walls and vinyl wrapped around the advertising truck to promote their company. We traveled from Sayreville, New Jersey to Youngstown, Ohio during this experiential advertising campaign.

We traveled to Youngstown State University where we distributed promotional material about Blackboard to all of the students. This experiential advertising campaign was seen by countless students on campus over a few hours. After this destination, we traveled to Chicago where we exposed the interior of the truck and took down the vinyl wrap around the glass walled truck. In Chicago we made it to the Educase Annual Conference at McCormick Place where we turned our truck into their Blackboard’s booth. At the 4 day convention, delegates went inside the glass walled display truck where they could watch a digital display showing the services that Blackboard offered.

From Chicago we made the 1,600 mile trip back. This helped promote Blackboard even more by traveling on the road state through state.

If you are curious how experiential advertising can help your business then give Rod Collins a call at: (214) 219-2729. You won’t regret it!

Positive Brand Image

Experiential advertising will help create a positive brand image for your business. Developing a positive brand image for business is crucial to developing brand awareness and brand loyalty. Experiential advertising can help you develop stronger relationships with your customers. Our glass walled display trucks can help your business connect with your viewers on a more genuine level. This will help create a positive brand image. You can do this through this unique form of advertising by engaging your audience. You can do this through offering product or service samples and not forcing the advertising on them. It will help create a positive image overall for your company and our glass walled trucks are a great way to create an experiential advertising campaign.

Connect With Your Audience in an Enjoyable Environment

Experiential advertising allows you to create connections with your audience in an area where they are comfortable. This doesn’t force the advertisement on your audience especially if they’re in a comfortable environment. The audience can choose to interact with you and the business on their own terms. We can take our glass walled display trucks anywhere your business would want to go and where it would attract a large audience. For example, we could drive them to event centers, concerts, and shopping districts where there are a lot of people. This way wherever your advertisement may be, your audience will be in a comfortable environment where they won’t feel forced to pay attention to your advertisement. They can interact with your business using experiential advertising. Interacting with your audience where they’re comfortable and on a personal basis will help develop a positive image for your business.

Return On Investment

The majority of people will be more willing to interact with a brand if it’s in a creative, experiential manner. Your business can do this using glass walled display trucks. This helps engage your audience and creates brand loyalty, brand awareness, generates leads, creates more sales, and overall helps create a positive brand image. All of this creates a high ROI to benefit your business. This investment in mobile billboards and trying experiential advertising is sure to pay off. Your business will grow and will have a better company image by using experiential advertising and glass walled display trucks. Don’t wait, try this advertising method for your next campaign and see how it can benefit your business!

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